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WORK EXPERIENCE
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Minekey, Sunnyvale, CA
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July 2007 - November 2008
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Product Manager / Evangelist
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- Served as senior executive and lead product manager for Minekey, a successful, top ranking social network application with 2M members for platforms including Facebook, MySpace, Friendster, Orkut and hi5.
- Led the development and launch of minekey.com as a stand-alone destination.
- Devised product development strategies, coordinated usability tests and partnered with key platform representatives to execute launches.
- Managed teams of local and international designers and developers to execute product roadmap.
- Developed relationships, negotiated with and managed 3rd party ad networks to monetize and optimize ad inventory to generate above standard eCPM.
- Increased traffic through implementation of SEO strategies.
- Promoted awareness of Minekey by attending networking events like developer conferences and meetups.
- Presented application to broader audiences at Plug and Play meetup.
- Drove addition of Minekey presence online by leveraging Twitter to interact with users and monitor feedback.
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Hollywood.com, New York, NY
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January 2006 - July 2007
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Director of Internet Operations
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- Led, developed and executed internet business strategies from conception to launch for the maximization of traffic growth and profit of Hollywood.com.
- Provided leadership and product vision to business development team, project management team and web developers to drive execution of new web site features and enhancements.
- Identified and presented opportunities at executive level to capitalize on user generated entertainment websites. Initiated and served as key contact person for negotiations.
- Managed acquisition and integration of competitor websites to build entertainment fan community spanning 500 fan sites contributing to 500,000 visitors a day.
- Created marketing and product requirement documents for new social networking features, which increased user registration rates by over 1000%.
- Served as day to day contact for team of 500 webmasters. Provided 24/7 support and managed webmaster expectations with company goals.
- Initiated and was primary contributor on projects that include gossip blogging, live blogging from events, RSS integration, and SEO/SMO of Hollywood.com.
- Produced a 35% traffic increase upon acquisition of self-launched company, efanguide inc.
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efanguide inc., Farmingdale, NY
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April 1999 - January 2006
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Founder / President
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- Founded and launched an entertainment fan community which grew to over 300 independent fan sites with a 45,000 member active forum and 350,000 visitors a day during the span of seven years.
- Administrated 10 dedicated unix web servers through several hosting partners to ensure reliability to visitors and webmasters.
- Responsible for balancing accounting records to ensure accurate financial statements.
- Strengthened internal marketing relationships with the entertainment industry including record labels and movie studios to find opportunities to promote releases through the fan community.
- Built customer relationships with ad networks such as 24/7 RealMedia, ValueClick, Yahoo, and Google.
- Served as key contact and negotiator with Hollywood.com which led to acquisition of the company.
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Greater Than One, New York, NY
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January 2004 - December 2005
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Email Marketing Coordinator
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- Coordinated between account management, creative and clients to deliver weekly and monthly email marketing campaigns
- Responsibilities included deploying, reporting and analyzing several hundred emails campaigns for clients including Abbott Labs, Genentech, NovoNordisk, NYU SCPS and Restaurant Associates.
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Game Post
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February 1998 - April 2000
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Founder / Editor
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- Founded and served as editor for video gaming web site. Managed team of staff writers responsible for daily news coverage of the video game industry and writing critical reviews of video games.
- Developed relationships with major video game publishers and developers to promote through website exposure.
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