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WORK EXPERIENCE
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popchips, San Francisco, CA
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January 2009 - Present
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Digital Marketing Specialist
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- Develop and execute digital marketing programs including sweepstakes, contests, online influencer programs, coupons to drive user engagement and acquisition.
- Responsible for adoption of social media through out the organization and grew from inception to over 200,000 connections.
- Support and work with cross functional teams (PR, field marketing and brand marketing) to develop content and promotional calendar for Facebook, Twitter, YouTube, email and blogging.
- Helped leverage Twitter locally by 15 local marketing accounts which has grown to 25,000 followers in the first year.
- Serve as key technical resource within the organization with the responsibility of evaluating and managing all emerging technology platforms.
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Minekey, Sunnyvale, CA
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July 2007 - November 2008
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Online Product Manager
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- Served as senior executive and lead product manager for Minekey, a successful, top ranking social networking application with 2 million members with a presence on a stand-alone site, Facebook, MySpace, Friendster, Orkut and hi5.
- Managed teams of local and international designers and developers to execute product roadmap.
- Developed relationships with and managed 3rd party ad networks to monetize and optimize ad inventory to generate higher revenue.
- Increased traffic by implementing SEO strategies and analysis of Google Analytics.
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Hollywood.com, New York, NY
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January 2006 - July 2007
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Director of Internet Operations
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- Led, developed and executed internet business strategies from inception to launch for the maximization of traffic growth of Hollywood.com.
- Provided leadership and product vision to business development team, project management team and web developers to drive execution of new web site features and enhancements including social networking which increased user registration rates by over 1000%.
- Managed acquisition and integration of competitor websites which become an entertainment fan community spanning 500 fan sites contributing to 500,000 visitors a day.
- Served as day to day contact for this team of 500 webmasters. Provided support and aligned webmaster expectations with company goals.
- Initiated and was primary contributor on projects that include gossip blogging, live blogging from events using Twitter, RSS integration, and SEO/SMO of Hollywood.com.
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efanguide inc., Farmingdale, NY
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April 1999 - January 2006
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Founder / President
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- Founded and launched an entertainment fan community which grew from a single site, britneyspears.org to over 300 independent fan sites with a 45,000 member active forum and 350,000 visitors a day.
- Administrated the hosting infrastructure which comprised of dedicated unix web servers through several hosting partners.
- Managed a team of 300 webmasters who were responsible for content creation, moderation and evangelizing their communities.
- Strengthened internal marketing relationships with the entertainment industry including record labels and movie studios to find opportunities to promote releases through the fan community.
- Built customer relationships with ad networks such as 24/7 RealMedia, ValueClick, Yahoo, and Google.
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Greater Than One, New York, NY
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January 2004 - December 2005
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Email Marketing Coordinator
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- Coordinated account management, creative and clients to deliver weekly and monthly email marketing campaigns.
- Responsibilities included deploying, reporting and analyzing several hundred emails campaigns for clients including Abbott Labs, Genentech, NovoNordisk, NYU SCPS and Restaurant Associates.
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Game Post, Melville, NY
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February 1998 - April 2000
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Founder / Editor
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- Founded and served as editor for video gaming web site. Managed team of staff writers responsible for daily news coverage of the video game industry and writing critical reviews of video games.
- Developed relationships with major video game publishers and developers to promote through website exposure.
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